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Create, curate and manage all published content (images, video, text) on company’s branded social media platforms (e.g. Instagram, Facebook, YouTube, etc.)Develop content and engagement strategies aligned with business goals and objectives to increase engagement with followers, drive sales and increase brand awareness. Analyze, review and report on effectiveness of campaigns, and adjust strategies based on testing and metrics to maximize results.Develop fully integrated paid social campaigns.Develop and manage influencer outreach strategy.Monitor activity on company's branded social media platforms and company and product tags/mentions across platforms, becoming an advocate for the company by engaging appropriately.Partner with social platforms to identify new opportunities and develop innovative activations.Develop and manage social media content calendar, ensuring timely, relevant posts.Stay current on latest social trends and technologies in social media tools, applications, channels, design and strategy.Ability to work both independently/autonomously and in a highly collaborative team environment.Perform other duties as assigned.
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